2008 ACR North American Conference

October 23 - 26, 2008
Hyatt Regency Hotel in San Francisco, CA

Co-Chairs: Ann L. McGill, University of Chicago
Sharon Shavitt, University of Illinois

Conference website: http://www.acrweb.org/acr/Public/index.aspx
Email: acr2008@business.uiuc.edu

The 2008 North American Conference of the Association for Consumer Research will be held at the Hyatt Regency Hotel in San Francisco, California from Thursday, October 23 until Sunday October 26, 2008.  As in past years, the conference will provide a multi-topical forum for scholarly presentations, discussions, and collaborations on consumer behavior.

The theme of the ACR 2008 conference is "Port of Call." Researchers from around the world will arrive in the international trading center of San Francisco, laden with a valuable cargo of ideas for sale and trade.  Our theme therefore is meant to highlight the international nature of our organization, our reliance on the conference as a marketplace to which we bring and exchange our wares, and the role of the conference in building intellectual and social connections.  It stresses the role of ideas as potentially exotic, previously unseen, and created by others not precisely like ourselves.  In this sense, our theme is meant to underscore the values emphasized by the 2007 conference and its theme of "Building Bridges."  Further, port cities, like the conference, are diverse and a little dangerous as should be our research.  We hope to highlight new ideas, ideas that can shape the field.