Sign Up  |  Log In

Film Festival Trailers

Beer Country

Caroline Graham Austin, Montana State University, USA*

Since the first settlers arrived at the St. Mary’s mission in the mid-19th century, Montanans have loved beer – they love making it, sharing it, talking about it, and drinking it. In this film, we investigate the historic, economic, cultural and aesthetic values that make Montana America’s own Beer Country.

Retweet: A Digital Meditation on the Power of Twitter

Donna Hoffman, University of California, Riverside, USA*
Thomas P. Novak, University of California, USA

The phenomenal growth of Twitter, a popular microblogging application, is testament to consumers’ desires to instantaneously connect with other consumers. Though many deride the seeming meaningless of the “twitter stream,” consumers are putting the application to use in surprisingly potent ways. This video offers a brief reflection on the recursive power of Twitter.

 

Talk The Walk, Walk the Talk

Marylouise Caldwell, University of Sydney, Australia*
Ingeborg Kleppe, Norwegian School of Economics and Business Administration*
Stephen Watson, e+b media, University of Sydney, Australia

This documentary shows how HIV+ people in Botswana radically transform themselves from AIDS victims to become public role-models of Positive Living, a health life-style that prolongs infected people’s lives and prevents them from infecting others and reinfecting themselves. They learn to deal with stigma, ignorance and limited social or financial support.

 

Tea for Two: Luxury in Japanese Tea Ceremony

Hiroshi Tanaka, Chuo University, Japan*
Junko Kimura, Hosei University, Japan*

This study aims to anatomize the mechanism of luxury generation in the Japanese tea ceremony. Based on detailed interview, we found that (1) Teamwork, (2) Theme-orientation, and (3) Game, are the three key concepts which depict the interactions between host and the guests and thus lead to generate sense of luxury.

 

Is Green?

Gary Bamossy, Georgetown University, USA*
Basil Englis, Berry College, USA

This film examines consumers’ reactions to the marketing practices of “Green Washing” –representing products as being environmentally friendly in ways that result in consumers feeling confused, skeptical, and cynical about those claims, and more generally, about the green movement towards sustainable consumption practices. The public discourse around “environmentally friendly” offerings is becoming increasingly contentious, socially divisive, and politicized, and this film explores these dynamics.
 

 

Domains of Privacy in Arab Gulf Homes 

Sobh Rana, Qatar University, Qatar*
Russell Belk, York University, Canada*

Globalization has both ameliorating and exacerbating effects on traditional cultural patterns. Based on ethnographic fieldwork over a three-year period, we analyze how local Islamic cultures affect consumption and marketing amid this swirl of new influences.

 

Paradise Lost: The Making of Shangri-La

Russell Belk, York University, Canada*
Rosa Llamas, University of León, Spain ;

Once upon a time, there was a peaceful Himalayan Fairyland that was a Garden of Eden, an earthly Paradise, and a Heaven on Earth. Its name was Shangri-La. And now the harried city dweller can vacation there. In 2002 the county of Zhongdian in China’s Yunan Province changed its name to Shangri-La. Based on fieldwork in 2009, we consider the positive and negative effects of this bid to attract tourists and transform the local economy.

 

Sustainability: A New Consumer Movement 

Adam Schmidt, Saint Joseph's University, USA*
Thomas Ferraro, Saint Joseph's University, USA
Diane M. Phillips, Saint Joseph's University, USA*  

Consumers define sustainability in different ways and enact a variety of different behaviors to construct, maintain, and enhance their sustainable lifestyles. Further, those resulting multi-dimensional lifestyles are clearly personal. They tap into deeply held values, connect to communities, and evoke strong emotions. Sustainability is a new consumer movement.

 

Gamerz 

João Fleck, Universidade Federal do Rio Grande do Sul, Brazil*
Stefânia Almeida, Pontifícia Universidade Católica, Brazil*  
Utpal Dholakia, Rice University, USA* José
Mazzon, Universidade de São Paulo, Brazil

We aimed at analyzing and understanding the peculiarities of video game consumption interviewing hardcore players that interact in Microsoft Xbox 360 virtual communities. The results allowed us to infer that the virtual experience and the online interaction are key elements presently in the consumption of games.

 

Worlds of Warcrafters

João Fleck, Universidade Federal do Rio Grande do Sul, Brazil*
Carlos Rossi, Universidade Federal do Rio Grande do Sul, Brazil*
Rodrigo Segabinazzi, Universidade Federal do Rio Grande do Sul, Brazil
Getúlio Reale, Universidade Federal do Rio Grande do Sul, Brazil
Diego Costa, Universidade Federal do Rio Grande do Sul, Brazil
Marco Martins, Universidade Federal do Rio Grande do Sul, Brazil

We aimed at understanding, through a videographic study, what caused the reputed online game, World of Warcraft, to become such a phenomenon of consumption. Our results indicate that the involvement of players results from the achievement of goals, through the manipulation of an avatar that cooperates with others to compete.

 
 
Thank you for using Conference Manager!
Copyright © 2009 ChilleeSys, Inc. All Rights Reserved.
 ⇑Top