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North American ACR 2010 Conference in Jacksonville, FL
October 7 - 10, 2010

ACR 2010 Conference Program

The Association for Consumer Research
Annual North American Conference
October 7 – 10, 2010
Jacksonville, FL  
Co-chairs: 
Darren W. Dahl, University of British Columbia
Gita V. Johar, Columbia University
Stijn M. J. van Osselaer, Erasmus University 
 

Conference Announcement and Call for Submissions 

Conference website: http://www.acrweb.org/acr/ 
 
The 2010 North American Conference of the Association for Consumer Research will be held at the Hyatt Regency Riverfront in Jacksonville, FLfrom Thursday, October 7 through Sunday, October 10, 2010.
 
The theme of ACR 2010 is: Think BIGBig Ideas. Big Findings. We would like to promote research that has a big picture focus. Big picture research either involves building theories that apply to a wide range of phenomena or discovering "big" phenomena that are of real importance to consumers' lives. We also would like to promote a big picture way of communicating findings and theories at the conference. We would like talks to focus on the main ideas at the expense of detail. Several changes at this year's conference reflect the Think Big theme. Every special session will have four, shorter talks. Session chairs are asked to kick-start discussion about big picture implications at the end of special and competitive paper sessions. Abstracts in the program will be shorter, encouraging authors to clearly communicate their big picture ideas. Finally, we will appeal to reviewers and Associate Editors to err on the side of big picture contributions instead of methodological perfection. 
 
The conference format will follow that of past years. A pre-conference Doctoral Symposium will be held Thursday (co-chaired by Priya Raghubir and Patti Williams). Thursday evening will feature an opening reception for ACR 2010. The conference program on Friday and Saturday will include competitive paper sessions, special sessions, roundtable discussions, poster sessions, and the film festival. A gala reception will be held Saturday evening. 
 
Format and Program Structure  
There are five submission types for ACR 2010.
 
  1. Competitive Papers represent the completed original work of their authors. The ACR conference associate editors and co-chairs assign papers to sessions that reflect similar scholarly interests.
  2. Special Sessions provide opportunities for focused attention on significant areas of research. Successful sessions shed light on a specific research area. They raise questions about the state of the area and open avenues for future research.
  3. Films at the film festival sessions provide video insight into consumer topics.
  4. Roundtables encourage intensive participant discussion of discussion-worthy topics.
  5. Poster Sessions present findings from a current working paper. Authors display posters of their research, distribute their papers, and are available to discuss and answer questions during the assigned poster session
 
A paper submitted in one track cannot be considered in any other track if it is rejected.
 
Submission and Decision Deadlines
 
All submissions (for competitive papers, special sessions, films, posters and roundtables) must be received by Monday, March 1, 2010 by 5:00 pm Jacksonville time (EST). Note that this is earlier than last year’s deadline. In order to maintain accessibility to a wide range of participants, each attendee may present only twice in special and/or competitive paper sessions during the conference. When uploading a submission, authors will need to specify the paper presenter.
 
Notification of acceptance will be made by Friday, July 2, 2010.
 
General Submission Requirements
 
  1. Submissions should not already be published, or accepted for publication in any journal. Submissions should also not include content that has been presented at earlier North American ACR conferences.
  2. It is mandatory that all accepted papers are presented at the conference by an author.  
Submission Procedures  
All submission activity (submissions, reviews and notifications) for ACR 2010 will be electronic, through the conference website (URL:http://www.acrweb.org/acr/).
 
In order to use the conference website (e.g., to submit a manuscript or provide a review), you will need to sign up at <http://www.acrweb.org/acr/public/register.aspx> and create a user profile (follow the online instructions). If you are already signed up (i.e., if you have used this ACR conference management system in the past), please log in to the system and update your user profile (content and methods codes). To log in and update your profile, please click here <http://www.acrweb.org/acr/public/login.aspx> ."

Any time you log on to the website, you will see the following message: "To submit a paper or a proposal, please click here. <http://www.acrweb.org/acr/common/register_author.aspx>" Please click on the link and follow the instructions.
 
All submissions to the 2010 ACR Conference website require the following information:
 
• Submission Type: Competitive Paper, Special Session, Film, Poster, Roundtable.
• Title of Submission
• Primary Contact Information: name, affiliation, mailing address, phone number and email address for the author who serves as the primary contact
• Names of Co-authors/Other Participants and their affiliations, and whether they are presenting author(s).
• Content Area Codes and Methodological Area Codes for your submission (These are critical for assigning reviewers – please pick codes that provide the best match to your work).
• Declaration that the submission has not been accepted for publication elsewhere.
• Signed copyright release form.  
Use Word 2003 or Rich Text Format file format to upload. 
Use consistent author name: All authors need to ensure that their names appear in the same way in all submissions. This is because the database will consider Gita Johar, Gita V. Johar, and Gita Venkataramani Johar as three different authors and may result in a program that has Gita presenting at the same time in three different rooms. 
Time limit. Please note that the website will time you out after 60 minutes. Therefore, in order to avoid losing information, it is best to copy and paste your information into submission fields rather than composing it online.
 
Acknowledgement of receipt. The primary contact person will automatically receive an email acknowledgement of receipt of the submission. If you do not receive an acknowledgement, please check your spam folder. If you do not receive an acknowledgement within 48 hours after submission, please send an email inquiry about the status of your submission to: ACR2010@chilleesys.com.
  
SPECIFIC INFORMATION FOR EACH TYPE OF SUBMISSION
 
1.   Competitive Papers
 
Papers dealing with substantive, methodological, or theoretical topics in consumer research are sought for competitive paper sessions.
 
Authors of competitive papers have the option of not publishing the full submitted paper in the Proceedings (note that the full paper must be submitted for review). This option requires a minimum publication of an extended abstract with full references, because this increases the value of the record provided in the Conference Proceedings. Authors need to indicate whether the submission is made under:
 
Option 1: Full submitted paper publication in the ACR Proceedings.
Option 2: Publication of an extended abstract accompanied by full references.
 
Format and Style for Competitive Papers. In addition to the items under "Submission Procedures", your competitive paper submission requires the following:
 
a)  (First page) The title of the paper (without the authors’ names or affiliations) and a 40-50 word abstract. This “teaser” abstract will be reproduced in the conference program and should concentrate on the big picture contribution(s) of the paper;
b)  (Next page) 750-1,000 word, single-spaced, extended abstract that provides a summary of the paper, including conceptualization, method, and major findings. In order to ease the publication task, no tables or figures should be included in the extended abstract. If you are submitting under option 2, please include full references after the extended abstract.
c)  Following the extended abstract, the next page should restate the title (without authors’ names or affiliations) and begin the body of the paper. The body of the paper must not exceed 20 double-spaced pages in total length, including all tables, figures, notes, and references. This length restriction assumes the use of a font no smaller than 12 point, no more than 75 characters per line, and no more than 26 lines per page including headers and footnotes. Papers must follow the current style of the Journal of Consumer Research (http://jcr.wisc.edu/style.htm) except that tables, figures, and footnotes are to be included within the text, not appended to the end of the paper. Also, it is unnecessary to add a hard return before or after subheadings.
 
Because reviewing will be blind, authors should refrain from identifying themselves or their affiliations in the body of the paper and in footnotes. Please note that it is the submitting author’s responsibility to make sure that the document does not contain any identifying information when saved as an MS Word 2003 or a Rich Text Format file. (For example, right click on your file’s name in Windows Explorer, go to "Properties," and then "Summary," to ensure that all identifying information is removed).
 
Judging/Notification/Publication. Judging of papers will be blind. Reviewers will evaluate each paper on the basis of: a) Quality of the research; b) Contribution and big picture significance of your work to the field of consumer behavior; and c) Interest of the topic to current and potential ACR members.
 
Authors of accepted papers (Option 1 only) have the opportunity to make minor revisions to their paper based on reviewers’ comments byFriday July 23, 2010. Please note: The version of the competitive paper that is submitted by Friday, July 23, 2010 will be the document that appears ultimately in the ACR Proceedings. There will not be an opportunity to edit these documents post-conference. This is meant to enhance the immediacy of the ACR Proceedings by significantly reducing the time between the conference and the proceedings publication.
 
It is also the author’s responsibility to make sure that the session chair and all other session participants receive copies of the paper and presentation by Monday September 30, 2010.
 
If you have questions regarding Competitive Paper submissions, please contact us at ACR2010@rsm.nl.
 
 
2. Special Sessions
 
Special sessions are intended to provide opportunities for focused and coherent discussion. Special sessions are 75 minutes long. Note that there are no "double" (2 1/2-hour) sessions at this year’s conference.
 
A special session must have four presentations of research papers (unlike in prior years, this year's special sessions will not feature discussants). Each presentation lasts 15 minutes (including setup and clarification questions). The four presentations are followed by a 15-minute discussion between the participants and the audience, led by the session chair. The session chair jump-starts the discussion by asking a few prepared questions (e.g., about the big picture implications of the presented research for consumers’ lives, theory,...). The session chair will not act as a discussant commenting on the papers or the general area.
 
Content. In addition to the items noted under "General Submission Procedures" above, special session proposals should include:
 
a)  The titles of each of the presentations within the session with a listing of the authors and their affiliations;
b)  The name of the session chair and his/her affiliation. The session chair can, but does not have to be, one of the authors;
c)   A statement that each speaker has agreed to serve if the proposal is accepted, together with the names of all presenters;
d)  A description of the objective of the session, its general orientation, the likely audience, the issues and topics to be covered, and why the session is likely to make an important contribution to consumer research. In addition, the proposal should conclude with big picture questions in this research area--these questions are expected to lay the stage for audience discussion at the end of the session. The stage of completion of each paper in a special session must also be clarified. Proposals should be as complete as possible so that the Program Committee can fully evaluate them and make suggestions;
e)  A short 40-50 word (single-spaced) teaser abstract of each presentation for publication in the conference program; and
f)    A longer 750-1,000 word (single-spaced) abstract (plus references) of each presentation for evaluation by the Program Committee and publication in the Proceedings.
 
Format and Style. The entire proposal, including abstracts and references, must not exceed seven single-spaced pages in length. This length restriction assumes the use of a font no smaller than 12 point, margins of at least 1 inch on all sides, and no more than 46 lines per page excluding headers and footers.
 
Judging/Notification/Acceptance. The Program Committee will evaluate special session proposals based on: a) Potential importance of the topic to consumer research; b) Novelty; c) Completeness of the proposal and presentation descriptions; d) Stage of completion of the research to be presented; and e) Contribution and big picture significance of the research to the field of consumer behavior; and f) Opportunity afforded for discussion.
 
Special session chairs are responsible for quality control over the papers/presentations in their sessions, for enforcing deadlines, and for submitting all materials by the deadlines. It is also the session chair's responsibility to make sure that all session participants receive copies of each paper or presentation by Monday September 30, 2010.
 
If you have questions regarding special session submissions, please contact us at ACR2010@rsm.nl.
 
3. Film Festival
 
Co-Chairs:   Russell Belk, York University
                  Robert Kozinets, York University
 
The 2010 ACR Conference in Jacksonville will include the Association’s 9th annual film festival. Submissions need to include signup information and a short (40-50 word) teaser abstract (submitted through the conference website), and edited video recordings on topics related to consumers and, preferably, directly depicting and analyzing consumers (submitted to the film festival co-chairs via mail). In addition, this year we ask that every submission include a short trailer (approximately 30 sec – 2 min). Eligible material should be edited to professional standards using any of the desktop editing systems now available. Submissions are invited in three categories: Shorts (approximately 10 minutes in length), Capsules (approximately 20 minutes in length), and Features (approximately 60 minutes in length). Experienced reviewers (film-makers and visual researchers) will evaluate the entries based upon their topical relation to some aspect of consumer behavior, inclusion and extension of a theoretical frame or frames, theatrical or dramatic qualities (i.e., entertainment value), and competence (or production values).
 
Filmmakers whose films are accepted must be present at the initial showing of their films and be available to answer questions. Submission format is DVD (NTSC only). This is a juried competition and abstracts of accepted films will appear in the ACR program, proceedings, and on the ACR web site program (along with trailers). Viewers will vote on "People's Choice" Awards to be announced at the Saturday luncheon. The annual Center for Consumer Culture Juried Prize Award is planned as well with a substantial cash prize.
 
Submission requires entering your signup, submission information, and abstract through the ACR 2010 conference website (URL:http://www.acrweb.org/acr/)  and mailing your DVD (edited video recording plus trailer) to:
 
Russell Belk or Rob Kozinets
Schulich School of Business
York University
4700 Keele Street
Toronto, Ontario
CANADA M3J 1P3
 
Please direct questions about the Film Festival to either of the co-chairs: Russ Belk (rbelk@schulich.yorku.ca) or Robert Kozinets (rkozinets@schulich.yorku.ca).
 
 
4. Roundtable Sessions
 
Co-Chairs:  Eduardo Andrade, University of California, Berkeley
         Raj Raghunathan, The University of Texas at Austin
 
Roundtable discussions provide an avenue for developing collaborative work or exploring new research topics. For example, roundtable sessions may create a forum wherein ACR members learn from experts in a given area or participate in more informal discussions on substantive or methodological topics.
 
Roundtables are informal, collaborative, and interactive—complementing the more formal presentations in competitive and special sessions. We encourage roundtable organizers and participants to gather informally and exchange ideas before the official roundtable discussions to increase utility from the session. There are several ways in which these pre-roundtable interactions could be conducted: participants’ email exchanges moderated by the roundtable organizers; postings on the ACR Knowledge Exchange forum (http://www.acrwebsite.org/ea/index.asp); dinners and/or informal gatherings during the conference.
 
Content. Roundtable proposals must include:
 
a)   The name of the primary organizer(s);
b)   A list of at least eight ACR members who are committed to attending the session;
c)   A short 40-50 word (single-spaced) teaser abstract of the proposed roundtable discussion for publication in the conference program; and
d)   An extended abstract of approximately 750–1,000 words explaining the session's purpose and content to be included in the proceedings, including a brief description of how pre-conference discussions will be facilitated.
 
Proposals need to address the following questions in the submission:
a)   What is the broad topic for discussion and enquiry?,
b)   What is the motivation for organizing the round-table on this topic (e.g., to attain clarity on avenues for research on the topic, to arrive at an integrative perspective on the topic, etc.)?, and
c)   Who is likely to benefit from attending the round table?
 
Reviewers will review the long and short abstracts and provide comments.
 
Session organizers are responsible for quality control over the discussion in their sessions, for enforcing deadlines, and for submitting all materials to the Roundtable Co-Chairs through the ACR conference website (URL: http://www.acrweb.org/acr/). 
 
If you have questions regarding Roundtable submissions, please contact the Roundtable Co-Chairs Eduardo Andrade (eandrade@haas.berkeley.edu) or Raj Raghunathan (Raj.Raghunathan@mccombs.utexas.edu).
 
 
5. Poster Session
 
Co-Chairs:  Jennifer Argo, University of Alberta
                  Kristin Diehl, University of Southern California
 
Papers dealing with substantive, theoretical, or methodological topics in consumer research are sought for the poster session. In particular, this session provides the opportunity to present results of research in the working paper stage (i.e., with at least part of the data having been collected and analyzed, but not necessarily ready for submission to a journal).
Poster proposal submissions must include the title of the poster (not the authors’ names and affiliations), a short 40-50 word (single-spaced) teaser abstract, and an extended abstract: 750-1,000 words plus selected references, single spaced. No exceptions on the length will be considered.
The extended abstract should provide a summary of the research, including the conceptual framework, relevant prior literature, description of the method, data, results, and conclusions. In order to ease the publication task, no tables or figures should be included in the abstract.
 
An example of an accepted extended abstract has been posted on the conference website athttp://www.acrweb.org/acr/assets/Sample_Poster_Session_Submission.pdf.
 
Please do not submit a full-length paper in this category; only the extended abstract will be evaluated by the reviewers and track chairs.
 
Judging/Notification/Publication. Judging of submissions will be blind. Reviewers will evaluate each submission on the basis of:
a)   Quality of the research;
b)   Contribution and big picture significance to the field of consumer behavior; and
c)   Interest of the topic to current and potential ACR members.  
Please ensure that your extended abstract clearly communicates these elements (a-c). Finally, coherence and readability are very important. Please adhere to high standards of spelling and grammar. If this is your first submission or if English is a second language, please seriously consider having a copyeditor or a native English speaker review the abstract prior to submission.
 
For papers accepted for the poster track, an author is expected to:
a)   Prepare a poster for display during the assigned poster session (detailed poster guidelines will be included in the acceptance notification);
b)   Bring several copies of a handout or the working paper to give to interested ACR participants (note, only the extended abstract will be published in the ACR Proceedings); and,
c)   Be available to discuss their work with attendees of the session.  
 
If you have questions regarding Poster submissions, please contact Poster Session Co-Chairs Jennifer Argo (jennifer.argo@ualberta.ca) or Kristin Diehl (kdiehl@usc.edu).
 
All program-related queries:
 
All administrative questions, such as, hotel, payment, registration, dietary restrictions:
 
All technical questions about the website:  

Email: ACR2010@chilleesys.com  

 

 

 
 
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