Papers representing completed research and dealing with substantive, methodological, or theoretical
consumer research issues are invited as Competitive Paper submissions. All authors should submit a
50 word abstract and 3,600 word (maximum length) paper using Times New Roman Font Size 12,
1” margins. The paper must contain full references. Empirical papers must contain a single table
summarizing all results and can contain up to one figure (optional). References, table, and figure are
not included in the word count or the page limit. Word limits will be strictly enforced.
The paper should comprise a brief introduction explaining what the research question is, why it is
important, and how it fits with and advances current knowledge. Detailed descriptions of the studies
and the data should follow, and a brief general discussion should list limitations and highlight why
(and to whom) the findings make a difference. Descriptions of the method and analysis used in each
study should be transparent. The fact that there is a word limit does not imply that fewer studies,
weaker data, or obscure details are acceptable. Empirical results must be summarized in a single
WE LOOK FORWARD TO A GREAT CONFERENCE!