For the theme of the 2012 Conference in Vancouver, we have chosen “Appreciating Diversity.” We believe this theme is especially fitting for at least two reasons. First, we want to acknowledge and celebrate the explosion of topics and research methods that has occurred in the field of consumer research in recent years. As we consider work for all tracks of the conference, we will seek to highlight scholarship that contributes to diversity in terms of innovative topics, work that adds to the breadth of knowledge in established areas in unheralded ways, work that embraces both diverse research applications and a wide array of consumers, and work that contributes to inclusiveness in our field. Second, the theme is particularly appropriate for Vancouver because of its progressive approach to diversity on multiple fronts. Not only is Vancouver varied in its population and economic base, but it also offers a breathtaking array of experiences rooted in its geography and its culture. As the plans for the conference progress, we will be seeking ways to integrate this theme into the conference, and we welcome your suggestions.

 

Sincerely,

 

Zeynep Gurhan-Canli

Cele Otnes

Juliet Rui Zhu