The goal of this EACR preconference is to stimulate research on the moral dimensions of consumer behavior. Consumers' ethical, environmental, and social values often conflict with alternative goals and interests. We will discuss recent research on the cognitive processes that both precede and follow decisions in such situations of goal conflict. As self-control is often an unreliable source for inhibiting self-interested behavior, we will consider alternative mechanisms that facilitate socially responsible consumption.
For more information, and to register, go to http://www.econ.upf.edu/~gcornelissen/